About Us

Deskpad is based in Randwick, Sydney Australia.

We service businesses all across Australia. Our focus is on local hair and beauty businesses, because by being focused, we can provide systems which meet their exact needs in the simplest, most efficient way possible.  This is our goal.

Who we are

Debbie Smith is the owner and lead programmer of Deskpad Pty Ltd.  She has been developing online software for 15 years.  She has access to a team of freelancers to assist in areas of design, copywriting and SEO.  Her passion is efficiency and helping people save time in their jobs through automation.

US based Christine Wheaton is our resident beauty writer.  Also a qualified makeup artist, Christine writes articles and blog posts for the SASSABLE.COM website.

Carolyne Guadiz is our customer service operator working with salon owners to help promote their businesses through the SASSABLE.COM salon directory as well as co-ordinating website set-up and design and salon software configuration and training.

What we do

We help salon owners grow their businesses.  We do this through providing online marketing services and websites backed by a CRM (customer relationship management) system which facilitates relationship building with your customers.

We can provide a free consultation where we will discuss your current marketing practices and what strategies you could employ to grow your business.

Our systems can assist you to:

• send regular emails to your customers of news and special offers.
• remember you customer's birthdays with a special greeting.
• keep track of everyone's treatment and service history so you can provide better service and be aware of extra sales opportunities
• track loyalty rewards dollars awarded for all customer purchases over a minimum spend
• measure the effectiveness of your website and online advertising
• keep your web content fresh and interesting, with high rankings on the popular search engines
• accept online appointment bookings with pre-payment
• send email and sms reminders for appointments
• send email reminders for follow-up appointments
• attract followers and word of mouth referrals through twitter and facebook

All of the above will raise the online profile of your business and increase your sales.

We assist our customers with all aspects of the technology so they can focus on their customers.