Profit from Loyalty

Did you know a 2% increase in customer retention has the same effect on profits as cutting costs by 10%

Customer Loyalty Programs Increase Profits and Reduce Costs

As a salon owner, you know that keeping your customers happy is important, but you may not realize just how critical it is for your business. Consider these facts:

  • Acquiring new customers can cost five times more than retaining current customers
  • A 2% increase in customer retention has the same effect on profits as cutting costs by 10%
  • The average company loses 10% of its customers each year
  • A 5% reduction in your customer defection rate can increase profits by 25-125%, depending on the industry
  • The customer profitability rate tends to increase over the life of a retained customer

If you don't have a customer loyalty program, you could be losing current customers and future profits, and wasting too much time and money acquiring new ones.

As a busy salon owner, you may think you don't have time to create a customer loyalty program that is right for your business and that will bring you the results you want. That's where Deskpad and Sassable Salon software can help.  We will provide a free consultation to discuss your current marketing practices and the strategies you could employ to grow your business.

Deskpad's state-of-the-art online software handles your loyalty program automatically.  The software is easy-to-use and helps you stay in touch with your customers and keep them coming back again and again. The system will assist you to:

  • Email special offers to customers you haven't seen in a while.
  • Remember your customers' birthdays with a special greeting and bonus loyalty rewards.
  • Keep track of everyone's treatment and service history so you can provide better service and be aware of extra sales opportunities
  • Track loyalty rewards dollars awarded for all customer purchases over a minimum spend
  • Accept online appointment bookings with/without pre-payment
  • Send email appointment reminders which include news and/or special offers
  • Attract followers and word of mouth referrals through the Sassable hair and beauty guide, Twitter and Facebook

All of the above will keep your salon in the minds of your customers on a regular basis and will help you to provide the specialized service that will keep your customers coming back and your profits going up.

Contact Deskpad today.

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